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I didn't even notice this, and I didn't see any threads about this, this must be pretty new. That's a good price on that CPU, most are hitting average 2.3GHz sub 45c temps with good hsf.
Although the P4 2.4 is about the same price, perhaps cheaper, I'd still go for the Athlon due to it's multiplier. With watercooling, I can see it hitting 2.5GHz w/ 166FSB. Or lower the multiplier to your liking.
