This doesn't surprise me, heck, I've thought about picking up at least Sneak King and I don't even own a 360 yet. :D
The King is kind of creepy, especially in the earlier commercials. This will sound stupid, but even though the commercials are pretty funny, I thought the character was kind of ruined in the commercials with him playing football, or the ones for the games where he is a stunt king. I like the ones where he just like shows up in somebody's bedroom with a hamburger.
