http://gear.ign.com/articles/724/724015p1.html
apparently the ati name will be dropped and everything will be under the amd name now
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http://gear.ign.com/articles/724/724015p1.html
apparently the ati name will be dropped and everything will be under the amd name now
WOW, That was fast!
That is just too wierd sounding. It'll take me awhile to get used to it.Quote:
Originally Posted by PointlesS
Man, I can't decide if I think this is a good move or a bad one...ATI has a lot of name recognition and brand loyalty in the video card department, but AMD is obviously more well known on the whole...
Whoa, that's pretty shocking. I'm not sure what to think either. It will be a sad day for Ati fans when the name is gone. (similar to when Nvidia took over Voodoo)
pretty typical for the brand name of a company to be retired when its bought out. This was never really a merger, it was an acquisition. i read somewhere that the product names (i.e., Radeon) will be retained at least in the short term.
soup: Voodoo? You mean 3Dfx? :)
Anyway, as a ATi fan, it would be very sad the day they drop the brand name. AMD Radeon sounds HORRIBLE and that alone would probably make me wanna buy an nVidida card I'm sorry to say. Right now I'm buying ATi cards just because it's...you know, ATi :D
Quote:
Originally Posted by fluffmonster
Radeon is a very strong brand name and does not interfere with AMD's brand, so I don't see why they would dump it. Besides, it fits very well with AMD's -on naming scheme (you know, names ending with -on).
The only time I see the Radeon brand name being dropped is when/if discrete graphics are dropped altogether.
Amd radeon x1900xt?
sounds strange :p
whatever, as long they get good cards at good prices in the market i don't care about the name.
Over at engadget, there was a comment from people noting that many Intel PCs/laptops have "Intel Inside" and "Powered by ATI" stickers side by side. If they dropped the ATI name then the Intel and AMD stickers would be side by side for visibility purposes. Intel will either do that or have to drop one of the stickers.Quote:
Originally Posted by Russell
Does this mean in the future, you would be at a disadvantage if you had a AMD rig w/ a nVidia GPU and vice versa?Quote:
What impact the decision will have upon deepening the AMD-AMD (ATI) vs. Intel-Nvidia divide remains to be seen.
No. It shouldn't.Quote:
Originally Posted by Mike00
It's like how running an Nvidia Nforce chipset on your motherboard doesn't mean ATi cards run any worse or not as well as Nvidia cards do.
I don't understand why AMD would do this. ATi has a much stronger name in the video space than AMD (well, obviously) and I don't see how keeping the ATi brandname for their video products would hurt the company as a whole. Sure corporate names are discarded in a buyout, but product names are often times kept. Maybe somebody was confused when they heard the story? I mean the corporate name will be AMD I'm sure but branding wise, I see no reason for the switch.
AMD X1800XT?!! :confused: That just sounds so.... weird!~! :eek:
It does seem strange, for now. But I don't care what they name it, as long as it's a great product.
So now i guess it will be Team Green against... .. ...Team Green?!
I agree that it's weird (and probably a mistake) to drop the recognized ATI tag on video cards. They should have just changed the part at the end where it says "built by" or "powered by".
The more that I think about it, as long as they keep the Radeon name, I think they'll be okay. I think the name recognition is probably pretty close to even between ATI and Radeon in most casual markets, anyway.
i was thinking the same thing, why throw away all of that marketing and brand recognition.Quote:
Originally Posted by Chuck232
:D Hey they save some money. All they have to do is scratch off the "TI" and add "MD" ;)
Actually the casual market would give a rat's *** about ATI or Radeon. Most would just use fomr integrated chipset for their email and internet.
I like it. AMD is known for far more than CPUs and this is actually kinda' cool.
However, I agree. Its a terrible waste of marketing and brand recognition if it doesn't have ATi somewhere on the box.
seems AMD is not dropping the Ati name afterall.
http://arstechnica.com/news.ars/post/20060808-7446.html
Well, thank god ! A lot of us love the ATi name regardless. The hyper-rumour bus does seem to exist. Even before ATi, people were coming up with stupid **** like reverse hyperthreading. The rumourmongers didn't even understand what hyperthreading did, and how reverse hyperthreading is still functionally the same thing.Quote:
Originally Posted by JDC
Quote:
Originally Posted by JDC
Yet
We don't yet know what they'll do one or two years down the road.
I expect the ATI brand will be dropped about a year and the Radeon brand will be kept so long as AMD manufactures video cards that are not built into the CPU (if those rumors hold true) and perhaps even beyond then (AMD Athlon X4 with Radeon technology).
http://arstechnica.com/news.ars/post/20060808-7446.html
well it's now offically false...gg crappy ign! I was wondering why I didn't see any story on anandtech or any other major sites...