As many people have already said, brand definitely matters. 2 to 4 years from now, you have a pretty good chance of having some kind of problem with your video card... whether it be the signal crapping out, or the fan spinning slower because of dust build-up, etc. It's good to have a company that will provide product support 2 to 4 years from now, and even better if they have a US mailing address.

Having said that, you won't be unhappy with your EVGA purchase.