Casuals have been the battleground for MS, Sony, and Nintendo since the Wii exploded in the mainstream. Startups like Ouya are trying to cash in on casuals by pushing the price point down and opening the platform for cheap games.

With this in mind, I'm kind of surprised that I haven't heard much about Apple's announcement that the Apple TV now supports Bluetooth game controllers (controllers used to be read as keyboards) and added game specific API to the Apple TV SDK.

I think this could be huge and entirely destroy Ouya's momentum plus render the Xbox One's entertainment features as trivial for most people unless they want to hardcore game since the Apple TV does practically everything the One does for $99 except play high end games. Logitech is already working on a great looking controller. All Apple needs is to offer a pack-in version for $129 and the casuals will be set for life.