Yep Asus is the company that also updates through the OS, but I personally don't suggest. Basically, if your system is unstable and it crashes before the bios update is finished, you'll have yourself a useless bios chip/mobo in your hands... Btw Kappa, to enter the ez flash utility you'll have to press the alt-f2 combination more than once during post. Otherwise, your mobo may not detect what you're trying to do.