AMD branded video cards

[PointlesS]

http://gear.ign.com/articles/724/724015p1.html

apparently the ati name will be dropped and everything will be under the amd name now

[gkline]

WOW, That was fast!

[Boneycat]

http://gear.ign.com/articles/724/724015p1.html

apparently the ati name will be dropped and everything will be under the amd name now

That is just too wierd sounding. It'll take me awhile to get used to it.

[monroeski]

Man, I can't decide if I think this is a good move or a bad one...ATI has a lot of name recognition and brand loyalty in the video card department, but AMD is obviously more well known on the whole...

[soupnazi]

Whoa, that's pretty shocking. I'm not sure what to think either. It will be a sad day for Ati fans when the name is gone. (similar to when Nvidia took over Voodoo)

[fluffmonster]

pretty typical for the brand name of a company to be retired when its bought out. This was never really a merger, it was an acquisition. i read somewhere that the product names (i.e., Radeon) will be retained at least in the short term.

[Delphi00]

soup: Voodoo? You mean 3Dfx?

Anyway, as a ATi fan, it would be very sad the day they drop the brand name. AMD Radeon sounds HORRIBLE and that alone would probably make me wanna buy an nVidida card I'm sorry to say. Right now I'm buying ATi cards just because it's...you know, ATi

[Russell]

pretty typical for the brand name of a company to be retired when its bought out. This was never really a merger, it was an acquisition. i read somewhere that the product names (i.e., Radeon) will be retained at least in the short term.

Radeon is a very strong brand name and does not interfere with AMD's brand, so I don't see why they would dump it. Besides, it fits very well with AMD's -on naming scheme (you know, names ending with -on).

The only time I see the Radeon brand name being dropped is when/if discrete graphics are dropped altogether.

[Kappa2001]

Amd radeon x1900xt?

sounds strange

whatever, as long they get good cards at good prices in the market i don't care about the name.

[Delphi00]

Radeon is a very strong brand name and does not interfere with AMD's brand, so I don't see why they would dump it. Besides, it fits very well with AMD's -on naming scheme (you know, names ending with -on).

The only time I see the Radeon brand name being dropped is when/if discrete graphics are dropped altogether.

Over at engadget, there was a comment from people noting that many Intel PCs/laptops have "Intel Inside" and "Powered by ATI" stickers side by side. If they dropped the ATI name then the Intel and AMD stickers would be side by side for visibility purposes. Intel will either do that or have to drop one of the stickers.

[Mike00]

What impact the decision will have upon deepening the AMD-AMD (ATI) vs. Intel-Nvidia divide remains to be seen.

Does this mean in the future, you would be at a disadvantage if you had a AMD rig w/ a nVidia GPU and vice versa?

[Spaceman Spiff]

Does this mean in the future, you would be at a disadvantage if you had a AMD rig w/ a nVidia GPU and vice versa?

No. It shouldn't.

It's like how running an Nvidia Nforce chipset on your motherboard doesn't mean ATi cards run any worse or not as well as Nvidia cards do.

[Chuck232]

I don't understand why AMD would do this. ATi has a much stronger name in the video space than AMD (well, obviously) and I don't see how keeping the ATi brandname for their video products would hurt the company as a whole. Sure corporate names are discarded in a buyout, but product names are often times kept. Maybe somebody was confused when they heard the story? I mean the corporate name will be AMD I'm sure but branding wise, I see no reason for the switch.

[proxops-pete]

AMD X1800XT?!! That just sounds so.... weird!~!

[r'aggro]

It does seem strange, for now. But I don't care what they name it, as long as it's a great product.

So now i guess it will be Team Green against... .. ...Team Green?!