AMD branded video cards

**Skywize** · 08-08-2006, 05:07 PM

I agree that it's weird (and probably a mistake) to drop the recognized ATI tag on video cards. They should have just changed the part at the end where it says "built by" or "powered by".

**monroeski** · 08-08-2006, 05:29 PM

The more that I think about it, as long as they keep the Radeon name, I think they'll be okay. I think the name recognition is probably pretty close to even between ATI and Radeon in most casual markets, anyway.

**PriMaTe** · 08-08-2006, 05:55 PM

Originally Posted by Chuck232

I don't understand why AMD would do this. ATi has a much stronger name in the video space than AMD (well, obviously) and I don't see how keeping the ATi brandname for their video products would hurt the company as a whole. Sure corporate names are discarded in a buyout, but product names are often times kept. Maybe somebody was confused when they heard the story? I mean the corporate name will be AMD I'm sure but branding wise, I see no reason for the switch.

i was thinking the same thing, why throw away all of that marketing and brand recognition.

**gkline** · 08-08-2006, 05:58 PM

Hey they save some money. All they have to do is scratch off the "TI" and add "MD"

**Delphi00** · 08-08-2006, 06:00 PM

Actually the casual market would give a rat's *** about ATI or Radeon. Most would just use fomr integrated chipset for their email and internet.

**Transfurzz** · 08-08-2006, 06:22 PM

I like it. AMD is known for far more than CPUs and this is actually kinda' cool.

However, I agree. Its a terrible waste of marketing and brand recognition if it doesn't have ATi somewhere on the box.

**JDC** · 08-08-2006, 07:48 PM

seems AMD is not dropping the Ati name afterall.

http://arstechnica.com/news.ars/post/20060808-7446.html

**Transfurzz** · 08-08-2006, 07:58 PM

Originally Posted by JDC

seems AMD is not dropping the Ati name afterall.

http://arstechnica.com/news.ars/post/20060808-7446.html

Well, thank god ! A lot of us love the ATi name regardless. The hyper-rumour bus does seem to exist. Even before ATi, people were coming up with stupid **** like reverse hyperthreading. The rumourmongers didn't even understand what hyperthreading did, and how reverse hyperthreading is still functionally the same thing.

**Russell** · 08-08-2006, 08:06 PM

Originally Posted by JDC

seems AMD is not dropping the Ati name afterall.[/url]

Yet

We don't yet know what they'll do one or two years down the road.

I expect the ATI brand will be dropped about a year and the Radeon brand will be kept so long as AMD manufactures video cards that are not built into the CPU (if those rumors hold true) and perhaps even beyond then (AMD Athlon X4 with Radeon technology).

**PointlesS** · 08-08-2006, 09:31 PM

http://arstechnica.com/news.ars/post/20060808-7446.html

well it's now offically false...gg crappy ign! I was wondering why I didn't see any story on anandtech or any other major sites...

**Chuck232** · 08-08-2006, 09:37 PM

Actually quite a few sites were running with the story. And so I was right. Someone heard that ATI would not be part of the corporate name and put their own spin on it. Anything to get page views these days eh?

**gkline** · 08-08-2006, 09:49 PM

I think AMD PR Dept should hire Mr. T to promote the "A" Team - AMD+ATI

**Zvi** · 08-08-2006, 10:43 PM

AMD Rage quad core opteron 64 bit reverse hyperthreading CGPU AM2 sure would sound solid

**rox1co** · 08-08-2006, 10:47 PM

would it sound weird if the ATi name ever existed? you'll get used to it, quit crying

but i will miss the ATi brand name

**OutKlast** · 08-08-2006, 11:05 PM

I hope AMD at least made ATi breakfast in the morning.

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