Annoying Ad ....

**wh666-666** · 04-19-2008, 08:11 PM

Hi all .....

Im just wondering if anyone else has encountered the annoying MS ad ..... It follows me everywhere. Sometimes it swells up and goes to the left, sometimes it stays in a horizontal banner and follows me as i scroll down the page. Its completely random behaviour ....

Im using firefox but i dont want to block ads, especially since sharky ones arent intrusive ...

Its just this MS ad is so annoying ..... Can anything be done like asking the ad company to check their ads before submitting them or something .....

Here's a sample ..

***Steve R Jones*** · 04-20-2008, 05:42 AM

I haven't seen it...

**JPnyc** · 04-20-2008, 09:06 AM

Has to be an error. We don't run that ad position up there at Sharky.

**JPnyc** · 04-21-2008, 04:34 PM

I told the co. about it. You won't see it, Steve, it's UK targeted. We don't get it here.

**wh666-666** · 04-21-2008, 06:11 PM

Ahhh ok. Im not one to usually complain of ads and in most cases support them, but that one follows me ...

Can i just ask something quickly .... Are quite a few adverts region targeted? I remember other people here mentioning the sitepal ad a while back but i didnt see it once on sharky ....

What is the point in targeting international products if you dont mind me asking? Is it a case of JM making more money by some advertisers only targeting the UK/Europe and then others only targeting the USA?

Just wondering out of interest ....

**ua549** · 04-21-2008, 06:15 PM

Not all advertisers are international.
Think about TV or print advertising with multiple regions within a given country.
Consumers get ads targeted to their area since there is no point advertising a product that is not available in an area.

**JPnyc** · 04-21-2008, 07:22 PM

I'm not really sure what the % of targeted ads is. It's not my dept. and I'm not included in those discussions. I just do a serverside include, place it into a variable for each ad position, and whatever is served into it, I have no clue

**ImaNihilist** · 04-21-2008, 07:46 PM

Ads like that are just retarded. I just got back from ad:tech here in San Francisco, and I don't know what it is that some of these companies don't get. I'm not talking about Sharky. I'm talking about whoever it is that comes up with these ads, and chooses to advertise in these ways. The ROI on these things has to COMPLETELY suck.

When will companies realize that the best way to advertise isn't go make annoying banners and js popups, but to actually create ads that connects with readers/users? The whole time I was at ad:tech I was just thinking, "What is this ****? How do you people have jobs? I hate you."

Again, no disrespect to Sharky or Jupiter, you just are just throwing them into ad tags. Sometimes I wonder if companies even bother trying to statistically regress their ad campaigns on profits. Honestly, the ROI on something like that has to be zero.

**JPnyc** · 04-21-2008, 09:35 PM

Nah, if it were zero they wouldn't do it. Believe me their tracking methods are extremely sophisticated.

**ImaNihilist** · 04-21-2008, 10:31 PM

Are they? Because I got a really different feeling from the companies at ad:tech. All of the data that most of the platforms collected wouldn't really add much value to a regression in terms of variables. Granted, they collect some interesting things with respect to demographics and click-throughs and all that jazz, but I get the feeling that companies STOP there. They say, "Wow, a bunch of people clicked through! That's awesome! It was totally worth it. Hey, check this out, we made more money this month than last month! It must have been all those spammy ads!"

**ua549** · 04-22-2008, 07:52 AM

IMO The purpose of advertising is to get the consumer to remember the product even if they hate the ad. By remembering the product a consumer is more likely to purchase that product rather than one they don't recognize.

***Steve R Jones*** · 04-22-2008, 08:22 AM

Ditto. This thread is a perfect example. If we're talking about it in any fashion then the ad makers did their job

**JPnyc** · 04-22-2008, 10:42 AM

Advertising, by nature, is a high-output/low-return proposition. That's the way it is. Yes, they track click throughs etc., and of course their sales, but the immediate objective of ads is exposure. If they're getting the exposure, they did what they set out to. After that, sales will be what they'll be. You can't do any more than get the word out.

**wh666-666** · 04-22-2008, 05:01 PM

Very true ....

Originally Posted by ua549

Not all advertisers are international.
Think about TV or print advertising with multiple regions within a given country.
Consumers get ads targeted to their area since there is no point advertising a product that is not available in an area.

I appreciate what your saying here. However sitepal is an internationally available service and as far as i knew windows mobile was distributed in the US ??

**ua549** · 04-22-2008, 06:52 PM

Even internet advertisers can direct ads to the region via IP geographic mapping.
I frequently get ads for Tampa area businesses because of my IP address.

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