Quote Originally Posted by MrDigital View Post
Apple doesn't care about lower price points. They are about obscene profit margins. That's why they are sitting on $100B cash while other PC manufacturers struggle to survive.

The market is coming to Apple's price points, not the other way around. Mac sales continue to increase year-on-year and they are amongst the very few PC manufacturers posting sales gains.
Yes, but it is time to cash in on the name they have been building for themselves over the last 15 years. Think of it this way, Dell, HP, and others fight each other for the low end price point (400-700.) If Apple struts in with a decent quality laptop with some of the high end features nipped off like the aluminum chassis, high end display, etc, then they could still make the same profit at a lower price point of 599-699. That leaves no room at all for the other guys. I mean, who would buy a dell when you can get an apple for around the same price?

They would fly off the shelves. I think apple may be quite different in the coming years with Steve gone, RIP. I think he really pushed for the actual high end position and quality of Apple, but the new management may only push for the high end branding of Apple, which opens up new doors and endless money if done correctly.