Quote Originally Posted by ImaNihilist View Post
That's because with PC sales it's a revenue game. With Mac sales it's a profits game.

Most companies outside of oil have to play the revenue game because the profits game is too competitive, and revenue growth is what needs to happen to put upward pressure on the stock price. Apple was in trouble for years because all they could do was play the per unit profits game, but their fixed costs were so high they generated losses. Then the iPod comes around and plays the revenue game and suddenly the profits from the Mac seem good.

Look at Apple's last fiscal quarter.
That's exactly my point. Apple only started making money when they dumped their desktop computer sales model. Trying to convince people to pay twice as much for a computer as they had too for some perceived privilege of owning a MAC didn't work. What sells computers is faster CPU's, bigger hard drives, more memory and better graphics. They stopped being a desktop computer company and now they are a phone/gadget company.for the most part. And they did it by using the same model as PC's; constantly coming out with newer and faster products so people replace something that may still work fine, I heard a rumor that the next Power MAC will be the last. If Apple is smart they they will port their OS to run on any PC. That is essentially all the Power MAC is at this point, a PC that runs Apple's OS.