The list of games I paid full price for this gen:

Skyrim
Forza 4
Forza Horizon
FF13 (regretted)
Gran Turismo 5

That's all I can remember. What's annoying to me is that in the same briefing that the OPs quote is from it says that EA is happy to confirm that the PS4 will help lower development costs significantly due to the x86 hardware. So, in one line they say they will be massively reducing costs due to generic hardware while also claiming later that they will be raising the price to meet the needs of the next gen. I not be paying 70 for a game anytime soon. Dumb college bros will buy COD using federal loan money though, gauranteed.